A Reimagined Shopping Destination in the Heart of Silicon Valley
On March 5, 2020, we celebrated the opening of a 500,000-square-foot expansion at Westfield Valley Fair (San José Area, California), including new public areas and plazas, a three-level flagship Bloomingdale’s and a select number of additional retailers. The expansion is part of the centre’s USD1.1 billion transformation that blends new retail concepts with open spaces and amenities to create a one-of-a-kind gathering place for people to shop, dine, be entertained and share memorable experiences.
The reimagined destination provides the Silicon Valley community a balanced curation of offerings, including chef-driven restaurants and new food concepts, multi-faceted social activities and outdoor spaces, fashion and tech brands, as well as health & wellness services. In addition, a new partnership with the San José Museum of Art (SJMA) will bring curated and commissioned artwork to the centre – starting with a monumental outdoor sculpture at the new grand entrance to be unveiled this Autumn. Westfield Valley Fair will then host works from both local and international artists allowing shoppers and visitors to engage and experience art with family and friends as part of shareable, interactive moments. Similar partnerships are already in place at Westfield Century City with the Los Angeles County Museum of Art (LACMA), and at Westfield UTC with the Museum of Contemporary Art San Diego (MOCA).
“With its enviable Silicon Valley location and the West Coast’s most diverse and dynamic retail mix, we envisioned Westfield Valley Fair as a place where prestigious luxury brands, digitally native start-up retailers, and best-in-class dining and entertainment all come together to create a true lifestyle destination and the perfect place to shop, dine and play. We are also excited to celebrate our partnership with the San José Museum of Art; and begin to unveil our plans to ensure that the centre exists as a community hub, bringing unique and inspiring art and cultural experiences to our guests.”
Stores opening at the centre in March alongside Bloomingdale’s include Anthropologie, Club Monaco, Fabletics, Indochino, Jimmy Choo, John Varvatos, Longchamp, Rodd and Gunn, Urban Outfitters, UNTUCKit, and Zadig & Votaire. They join fitness studio Orangetheory and subscription doctor’s office Forward, alongside recently opened stores such as Diptyque, Matt & Nat, Oak & Fort and Oakley, and eateries such as Pinkberry, Pokeatary and SomiSomi.
Other highlights of new stores and restaurants coming to the center throughout this year and into 2021 include:
• The first Eataly in the Bay Area, as well as a flagship Apple, and a new Gucci store;
• Innovative store concepts never before seen in the US, with a prototype design Bvlgari boutique, and Cole Haan GRANDSHØP, both opening in March; along with the unique South Korean eyewear brand Gentle Monster and the luxe lingerie line from China called Neiwai Premium;
• More than 25 new dining offerings including the award-winning Mastro’s steakhouse, the first formal full-service Bamboo Sushi restaurant in Northern California, along with iChina, King’s Fish House, Salt & Straw, Shake Shack, and more;
• Exciting entertainment offerings such as the recently opened ShowPlace ICON Theatre and the soon to open PLAYlive Nation social gaming lounge;
• The Digital District, an exclusive collection of storefronts dedicated to digital brands making their brick-and-mortar debut, featuring retail start-ups Felix Gray, Ghost Democracy, Goodies, Lett, We The People, and more.
The reimagined destination provides the Silicon Valley community a balanced curation of offerings, including chef-driven restaurants and new food concepts, multi-faceted social activities and outdoor spaces, fashion and tech brands, as well as health & wellness services. In addition, a new partnership with the San José Museum of Art (SJMA) will bring curated and commissioned artwork to the centre – starting with a monumental outdoor sculpture at the new grand entrance to be unveiled this Autumn. Westfield Valley Fair will then host works from both local and international artists allowing shoppers and visitors to engage and experience art with family and friends as part of shareable, interactive moments. Similar partnerships are already in place at Westfield Century City with the Los Angeles County Museum of Art (LACMA), and at Westfield UTC with the Museum of Contemporary Art San Diego (MOCA).
“With its enviable Silicon Valley location and the West Coast’s most diverse and dynamic retail mix, we envisioned Westfield Valley Fair as a place where prestigious luxury brands, digitally native start-up retailers, and best-in-class dining and entertainment all come together to create a true lifestyle destination and the perfect place to shop, dine and play. We are also excited to celebrate our partnership with the San José Museum of Art; and begin to unveil our plans to ensure that the centre exists as a community hub, bringing unique and inspiring art and cultural experiences to our guests.”
Larry Green, Executive VP of Development, Unibail-Rodamco-Westfield
Stores opening at the centre in March alongside Bloomingdale’s include Anthropologie, Club Monaco, Fabletics, Indochino, Jimmy Choo, John Varvatos, Longchamp, Rodd and Gunn, Urban Outfitters, UNTUCKit, and Zadig & Votaire. They join fitness studio Orangetheory and subscription doctor’s office Forward, alongside recently opened stores such as Diptyque, Matt & Nat, Oak & Fort and Oakley, and eateries such as Pinkberry, Pokeatary and SomiSomi.
Other highlights of new stores and restaurants coming to the center throughout this year and into 2021 include:
• The first Eataly in the Bay Area, as well as a flagship Apple, and a new Gucci store;
• Innovative store concepts never before seen in the US, with a prototype design Bvlgari boutique, and Cole Haan GRANDSHØP, both opening in March; along with the unique South Korean eyewear brand Gentle Monster and the luxe lingerie line from China called Neiwai Premium;
• More than 25 new dining offerings including the award-winning Mastro’s steakhouse, the first formal full-service Bamboo Sushi restaurant in Northern California, along with iChina, King’s Fish House, Salt & Straw, Shake Shack, and more;
• Exciting entertainment offerings such as the recently opened ShowPlace ICON Theatre and the soon to open PLAYlive Nation social gaming lounge;
• The Digital District, an exclusive collection of storefronts dedicated to digital brands making their brick-and-mortar debut, featuring retail start-ups Felix Gray, Ghost Democracy, Goodies, Lett, We The People, and more.
