Dunking in Paris – NBA stars put on a show at Forum des Halles

At Unibail-Rodamco-Westfield, we reinvent the shopping experience to offer unique moments of awe, delight and togetherness to our customers and retailers.

On Saturday, July 13, the Forum des Halles, our iconic shopping centre in Paris, hosted the Adidas Take On Summer Tour for an inspiring afternoon in the heart of the French capital. This event was made possible by the Commercial Partnerships team at Unibail-Rodamco-Westfield. Our team offers brands the opportunity to provide innovative and memorable experiences to engage with their customers.

James Harden (Houston Rockets) and Donovan Mitchell (Utah Jazz) put on a show under the Canopy, dribbling and dunking in-between amateur shows and tournaments – much to their fans enjoyment. The two NBA stars also participated in photo-ops and autograph sessions, leaving children and parents alike enchanted.



Our shopping centres are outstanding destinations that provide unique sensory and emotional experiences, beyond shopping. It is with this strong ambition that Unibail-Rodamco-Westfield is launching the Westfield brand across Continental Europe. From September 12, Forum des Halles will become “Westfield Forum des Halles”.

To learn more about the introduction of the Westfield brand in Europe, click here.

 

To contact our Commercial Partnerships team, send us an email at commercialpartnerships@urw.com